Tuesday 22 April 2014

Case Study peer assessment

1. Name of student whose Blog you are assessing: Zaid
2. Name of film they have researched: Django Unchained
3. Have they covered all three platforms?
- Zaid has only covered one of the key platforms Broadcast and missed out Print media, E-media.
4. Examples from  print : The movie poster containing the main stars of the movie but zaid mistook this for broadcast.
5. Examples of broadcast: None
6. Examples from E-media: None
7. What links can you find between this case study and ill manors?
- I think that one of the key links between this case study and ill manors is that both movies address issues in society such as discrimination and inequality.
8. Is there anything that you can learn from this case study? What could you add to your own case study after looking at someone else's work?
- One thing that i can learn from Zaids work is that i can go into more detail and depth when analysing my film poster like he did for example he talked about font and camera position and main colours of the posters

Cross Media Case Study: Hunger Games - catching fire


1. Film Media in context

How does the industry promote the film to audiences using: Print media, Broadcast media and E-media?

- Hunger games catching fire had different ways of promoting the film for example through billboards, poster magazine reviews/articles, magazine adverts and many more. Audiences are able to read the narrative of the movie which forms them that it’s a new movie. Moreover, audiences can get reviews from critics from expects. Social media is another massive factor that Hunger Games used for instance Instagram where they post exclusive pictures and as Instagram is a widely used social media it would attract a lot of audiences.

Now look at each platform individually: What are the key issues and changes taking place in each platform?

- E-mail is hard to police (piracy) as more and more people are bombarded with lots of information through different things such as social media sites such as Facebook, Twitter and Instagram which is intended to increase audience participation by providing user generated content like hashtags to make topics to do with Hunger Games catching fire trend to make it more aware to people.
- Print media is facing major changes as it is not as instant like E media and also, another major challenge that E-media is free whereas print media is more expense.
- Broadcast media such as TV are becoming less dictated by scheduling such as Sky+. There is an increase in more and more specialist channels that provide interview or films to audiences (sky movies) and also face tough competition from the likes of YouTube and Netflix.

How is each platform responding and adapting to these issues and changes?
- The platforms Print, Broadcast and E-media have been affected which has caused them to adapt to these issues as it is modern technology that audiences would preferable use nowadays. Audience behaviour has changes during time as they would want things to be convenient and want to use social media as much as possible as they are exposing to it every day.

2. How are texts in the three platforms constructed?

How is the film promoted through: Print, Broadcasting and E-media?
- The movie is promoted by the posters on billboards and bus shelters, magazines reviews and articles, adverts and many other ways. This allows the audience to read the narrative of the movie which gives the latest news about the movie. The audience can understand the concept of the movie and the review and opinions people have made the movie weather there’s enough for them to watch the movie or not.

Now look at each platform individually: What type of media language does the platform use? Identify the codes and conventions of that platform?
- A print media provides the audience a review of the film which would provide information about the narrative, cast and certificate etc. and many reviews usually include an interview of the main stars of the movie. Moreover, reviews from critics enables for audiences to read reactions from expect to help aid audiences decide if they want to watch the movie or not. There are also other print media such as broadsheet newspapers, tabloids, specialists film, biography etc. all examples of print are intended to target different audiences such as a tabloid/magazine would be read by a much younger audience as it has lots of pictures and topics to please them whereas an older audience would prefer to read a broadsheet newspaper with less images more text.
- E-media such as Twitter and Facebook consist of interaction with range of video clips, competitions and articles and the purpose of these are to target people between the ages of 15 - 36 years old. Lastly, Broadcast media is another way to promote the film through TV and radio interviews and theses usually offer exclusive interviews alongside lips for the film to attract the audience’s attention. The audience can access to music radio, commercials, radio talks etc. about the film and director which allows the audience again to know about the narrative of the film, cast and certificate etc., therefore the audience would be interested to watch it.

Now think of how the film is being promoted across the three platforms: what are the similarities? What are the differences?
- Hunger Games catching fire is promoted in different ways by three platforms broadcast, E-media and print thus all these platforms attract a certain target audience to attracted to the movie. All three platforms reach out to a large audience as there are many media platform examples for the audience to look at and be informed about.

3. How do audiences access the text across the three platforms?

Who are the films target audience (s) and how do you know? How is the film promoted to its target audience (s) through: Print, Broadcast and E-media?
- The target audience for Hunger Games catching fire would be males as the film contains lots of violence and strong language however, the film will be also targeted towards females as they films contain attracting males creating the male gaze and also that the main actor is a female. The age group that would be targeted is 16 - 40 years old as it  contains violence and content of a 16 certificate but the producers of Hunger Games know that audiences as young as 11 will watch the movie weather in cinema or DVD blu ray.
- The movie is promoted to the attended audience through the three platforms E-media, broadcast and print.  The print media promoted the movie to audiences by putting up posters of the  movie on billboard and bus stops  shelters which audiences can see on a daily bases. E-media promoted the movie such as Facebook and Twitter updating audiences on the latest news about the movie. Lasting, Broadcast media suchhttp://www.reuters.com/article/2014/04/15/us-mtvmovieawards-idUSBREA3D03S20140415 from MTV about how Hunger Games catching fire sweeps MTV movie awards and also MTV attract audience is teenagers and young adults which is the same as Hunger Games catching fire.

Now look at each platform individually:
- The E-media platform reaches the audiences of people between 15 - 36 years of age as they are in touch with the internet on a daily bases such as Twitter and this is beneficial as they have a Twitter page for them to follow. Print media reaches an older audience as posters are normally on billboards near busy roads and to attract people who drive past it. lastly, broadcast media such as interview with MTV would attract people between the ages of 15-36 which the primary audience that Hunger games catching fire is trying to target.
- These platforms allow audiences to participate and interact with the film for example lions gate announced that it would give 12 super fans the opportunity to have their names on the movie credits. Moreover, audiences can twitter about the movie using hash tags "#" or post on Facebook about the movie. Lastly, broadcast such as interviews with characters as audiences can submit questions to be asked to the characters.

Now think of how the producers are communicating with audiences across the three platforms:
-The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply Hunger Games catching firing case study.
- The psycho graphics group that this film would appeal to are aspirers, explorers, reformers and mainstreamers. The social demographics of the movie would be people between A,B,C1 and C2 who are middle class and the age group of 18 - 36 years old because it contains violence and strong language. Uses and gratifications is entertainment and personal identity as audiences can related to the text.

4. How are representations constructed across the three platforms?

How are characters in the film represented in:
-This poster is an example of an Hunger Games catching fire print media promoting the movie featuring movie star Jennifer Lawrence. Analysing the movie poster Jennifer Lawrence is portrayed standing upwards and holding a modern bow and arrow which connotes that she's ready to kill and do whatever means necessary to protect herself. Furthermore, the fire around her creates a sense of recognition as the movie is called "catching fire" and also this also may connote that she has an explosive temper when she's holding a bow and arrow. Additionally, the dark background may connote that she has a dark past that he want to keep under wraps or that she's cold blooded killer when she turns into this character forced to protect herself, family and friends.  Also the low angle show makes her look more powerful but also creates an enigma code as the audiences don't know what she's about to kill.
-Researching for broadcast media for Hunger Games catching i came across a number of broadcast Media promoting the film such as DVD blu ray, movie premier, television and radio interview and Many more. The purpose of these are to promote the film by giving information about the film and attract with audiences as audiences can submit questions that they would like to be asked during the interview which involves the audience making them more likely to watch the film. The DVD/blu ray is promoted on the Hunger Games official website which offers audiences options of where to buy it from such as 'Amazon.com' or 'Play.com', which creates synergy as the product is being promoted back and forth by companies such 'Amazon.com'. This interview only talks about the film nothing else so the audience don't get distracted to anything else.

image

-The colours used in the official Hunger games website are mainly black and red/orange gold which connotes danger, corruption and action. The low key lighting used also suggest darkness and evil which would be one of the characters personalities and creates an enigma code as the audience don't know what the movie is going to be about. The website contains the trailer of the movie and also a link where audiences can purchase the blu ray or DVD.

Now look at what values and ideologies are communicated with these representations?
- The movie Hunger games catching fire have different values and ideologies that are being presented within the movie. The massage that the director of the movie Francis Lawrence was trying to portray to audiences is about how society functions today and equality of how poor people are not taken in to consideration the rich live a luxuries life style at the expenses of people less well off. All the values and ideologies are all represented through the movie for instance the dominate ideology is that females/women are supposed to be house wives and look after children instead in the movie females/women such as the main character are forced to take part in a game of survival where only one person will live at the entertainment of the rich. This is presented to the audience in this way to make them think about how they treat other people who may be less well off and that we are all equal and treat people how they would like to be treated. Audiences get a chance to represent their opinions on social media websites such as Facebook and Twitter as they can post what they think about the movie or the views and ideologies.
-Now think of how the film communicates with audiences across three platforms:
-Director Francis Lawrence communicates with the audience through the three platforms by difference in the representation/ideologies in the movie and three platforms for example Hunger Games catching fire has their own twitter page to interact with their primary audiences of teenagers and young adults.

5. What institutional issues are raised in the case study?

Who are the key institutions involved i n promoting the film and how are they involved?
- The key institutions that were involved in promoting Hunger Games catching fire were Lions gate.
How do they use each platform to reach their target audience (now fragmented)?
-  Hunger Games catching fire reaches its target audience through the three platforms print, E-media and broadcast. Lions gate announced a sweepstakes competition where 12 fans would have their name listed on the film credits which i think allowed them to attract the primary audience of teenagers as this gives audiences to be part of the film and look "cool" to their friends. On January 11 2013 Entertainment Weekly releases a 2013 preview magazine edition. This gave audiences a first look of Lawrence as Katniss and Claflin as Finnick on the cover as well as several stills showcasing scenes from the film. Moreover, this gives the audience a chance to read and understand the narrative of the film, the genre, the main characters etc. and i think that this was a great way to attract audiences to watch the film. Additionally, on February, the Hitfix and the official Facebook page released two viral posters of the victory tour which was one of the key scenes in the movie which featured the main stars/characters Jennifer Lawrence and josh Hutcherson. There were also videos from websites such as YouTube showing premieres of the movie where characters talk about their roles in the movie. This enables the intended audience to know more about the movie and how they are portrayed within the movie. The movie trailer is also online where audiences can view it and the main purpose of the trailer is to show the best bits of the movie and amuse the audience to persuade them to go and see the movie. lastly, the Hunger Games official website is modern and interactive so audiences don't get bored as it lets audiences explore different options listed on the website such as "videos" and "features".

How do they use technological development to provide new audience experience?
- The three platforms print, E-media and broadcast are all adapting to the changes of modern technology as more and more people are becoming reliant to technology on a daily bases. Hunger Games catching fire are adopted to technological changes for instance as websites such as LoveFilm and Netflix promote the movie and enables audiences to watch the movie any time they want instead of watching for it to be broadcast on TV which is about a year after the release of the movie. Also if audiences missed an interview on TV to do with the movie then audiences can just stream the interview online or visit YouTube or Hunger Games website where it would be posted.

Has internet piracy impacted on the construction and distribution of the film/DVD?
- The piracy of the internet has had a massive impact on the construction and distribution for a few years in the movie industry. More and more people are now illegally filming movies at cinemas which are then posted online for audiences to stream or put on bootleg DVD to sell to other people. This is a major disadvantage as this cuts in to profits as people are able to watch it at the comfort of their how so may not go to the cinema instead. As Hunger Games catching fie is a massive blockbuster movie this is makes it more likely that people will record it as large amounts of people will want to view it. As shown here http://news.softpedia.com/news/quot-The-Hunger-Games-Catching-Fire-quot-Becomes-Most-Pirated-Movie-of-the-Week-420851.shtml at one stage this movie was the top private’s movie for a week.

Now think of how the institutions behind the film are working across the three: Analyse how the platforms interact? Do some work better together than others?
- Institutions work across the three platforms which attract the primary target audience and all print, E-media and broadcast explore different conventions to please different target audiences for the movie. Print media sources such as magazine, reviews etc. and also broadcasting media is another way to attract the audience to explore and stream on the internet for information about the film which is very useful to them such as the making of the film, characters etc. All these platforms attract the audience through the platforms to promote the film and consume a wider audience.


Tuesday 18 March 2014

ill Manors: E-media

Ill Manors Facebook page

Q: How many likes has the Ill manors film page had?

A: The ill manors film page has had 30,139 likes to date

Q: What is the top of the page promoting?

A: The top of the Facebook page promotes the ill manors blu ray and DVD. Also they promote that audiences can download the film and get it on demand.

Q: Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.

A: 

Q: Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

A:

Q:Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

A: 

Q: Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

A:

Q: Find the Twitter graffiti campaign link on the Facebook wall and screen grab it.

A:

Q: How did the institution use the Facebook page to promote the film's release in May/June 2012?

A:

Ill Manors Twitter feed

Q: How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

A: 

Q: Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

A: 

Q:How has the Ill Manors Twitter feed used pictures to help promote the film?

A:

Q: Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

A:

Q: How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

A: 


Ill Manors on Instagram

Q: How has Ill Manors used the Instagram platform to promote Ill Manors?

A: 

Q: Choose three particular images/posts and explain why they are effective in promoting the film.

A: 

Q:What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

A:

Q: Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

Q: How was the planbuk YouTube channel used to promote the Ill Manors film?

A:

Q: Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

A:

Q: What links to other social networking sites can you find on the planbuk channel homepage?

A: There are Twitter and Facebook links are the main sites that can be found ton the youtube page. Also people can also find there instagram link on it aswell as the links below.

Monday 17 March 2014

A Field In England

A Field in England was a low budget film directed by award winning art-house director Ben Wheatley which was released on 5th July 2013. The film tried to be unique and original by releasing the film on the same day on all platforms. The film had a budget of £184 million allocated to it media such as advertising, all film posters, advertising production, publicity, premiers and related costs which is not very much compared to the Average Hollywood movie which cost approx $100 million  to make and a further $50 million distribute. A Field in England made a comfortable £21,399 over the opening weekend and played too sold out crowds in lot of UK inner city venue. The film drew over 288,000 combined viewers and when those who recorded the film on Saturday and Sunday were also added to the total, it was at 357,000 up on the Film4’s slot average of 346,000. 

Q: How was A Field In England’s release different to typical film releases?

A: The film A Field In England was very different to other film as usually a new film is first introduced across cinemas then followed by a DVD and Blu ray release. This is then usually followed by the film being available on TV and on demand. However, this film took a different and released the film on all platforms for example cinema,  DVD and Blu ray, premier on TV and on  demand.

Q: What are the advantages to releasing the film across all platforms on the same day?

A: The advantages of these are that it targets a wider range of audiences for example as there are only few art-house cinemas around the country it might be difficult for people to get their so instead they have other options for them to view it such as on TV, on demand and on DVD/Blu ray.  

Q: What are the disadvantages to this approach?

A: However, there are disadvantages to this approach because releasing the film on all plate forms may reduce other sales in departments such as the DVD and Blu ray as someone might decided to watch it on TV instead of buying it or watching it in cinema. 

Q: What target audience would A Field In England be aimed at? Demographics and Psycho graphics.

A: The target audience that this film will be aimed at is middle class white people who are over 30 and interested in history facts and movies. 

Q: Do you think all films in future will be released across all platforms simultaneously in future?

A: in future I believe that films will be released similarly but not the same. What i mean by this is that they wont release it simultaneously but they will be released close to each other for example instead of releasing the DVD 6 months later they would release it like a month or two months after. 

Sunday 16 March 2014

ILL Manors: Tag London Campaign


Q: Summarise the Ill Manors Tag London campaign in 100 of your own words


A: The ill Manors Tag London was a campaign by the ill manors product team who used twitter to the best of their ability and allowed audiences to participate in the campaign. The campaign was for audiences to tweet about what their believes and opinion are of the current state of the UK and some would be written by a graffiti artist in graffiti font and projected on British land marks such as the house of parliament. Moreover, for audience to participated they need to use twitter and the hash tag #ILL MANORS which created further promotion for the ill manors brand.

Q: How does the Ill Manors Tag London campaign help to promote the film?

A: The ill manors Tag London campaign helps promote film as the Tag London campaign hash tag "#ILLMANORS" is the same hash tag used for the film and the music video. Also the ill manors tag London further promotes the film as the tweets that got sent in promotes the same values as the music and the ill manors film. 

Q: What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

A: There are several links between the Tag London campaign and other text that i have studied for example some of the issues that tag London campaign taps into is also some of the issues that is highlighted in the TEDx lecture.

Q:Why might user-generated campaigns like this be more successful than traditional media campaigns?

A: A user generated campaign like tag London might be more successful than  traditional media campaigns because a user generated campaign enables audience to join in and participated which makes them feel like that there views and believes are being heard and listened to.Plus as they are being projected on to British land marks makes it more effective as lots of people are going to see their views on the current UK affairs. 

Q: Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

A: 

ILL Manors: Official website

Q: How does the ill manors official website promote the film?

A: The ill manors website promotes the film in different ways for example there's a poster behind characters which was the film poster which cross promotes the film. Another way that the official website promotes the film is that the same font used on the website is the one used in the in the film poster. furthermore, the website gives opportunities to customers to be able to buy  the film on blue ray and dvd on the buy now link. lastly, the website promotes the film as all the characters in the film are displayed centre page.

Q: What examples can you find of the ill manors brand on the website homepage?

A: The examples that i can find of the ill manors brand on the ill manors official website is that there is link where audiences can click on "Ben Drew" and find out more about Ben Drew find out his intentions and motive for creating the film. Also the way the tower blocks are used in the the back ground is used through out ill manors production such as the film and film poster. The costumes of the characters of is also the ill manors brand as we can identify them easily and that they were exact or similar costumes in the film.

Q: What links does the website offer?

A: The links that the official website offer is shown in the following:

  • Trailer- This is where audiences can view the official trailer
  •  Synopsis - This is where audiences can read the narrative and the story line of the ill manors film 
  • Ben Drew- audiences can click on this link to view the motives why Ben Drew made the film.
  • Stills- This link takes audiences to photos that were taken during the filming of ill manors
  • Video- This links gives people video on interviews, songs and behind the scene footage
  • Buy now- This is a link enabling customers to be able to buy the blue ray and dvd on Amazon and on play
  • Links- takes to social media websites such as twitter and Facebook
  • Reactions- is reviews and comments about the film 
  • Album- tell audiences where they can purchase the album
Q: What examples of synergy can you find between the website homepage and the print/broadcast platform?

A: Examples of synergy i could find on the home page was the font style used in on the website is the same one used in the film and the film posters.  Also all the institutions along the bottom of the page is seen in other platforms such as in the trailer, film and posters. Another example of synergy is colour of the home page is grey and gloomy which exactly the same colour used in the film poster.

Q: List the links to social media on the website homepage and why are these important?

A: There were different links available to audiences but the two most noticeable links were Facebook and Twitter. The Facebook link will take you to the ill manors page where you can view there posts and pictures etc. The Twitter link takes to ill manors Twitter page where audiences can view ill manors hash tags and topics.

Monday 3 March 2014

Leaner Response: Media Audiences

WWW: Your representation answer contains excellent references to theory which clearly shows revision.  You are making progress and are clearly capable of C+ if we keep improving.

EBI: Written English is a problem - spelling, grammar and organisation
- Your points do not go into enough depth/detail and this holds you back from the higher levels.

LR: Your audience Q is week: rewrite it on your log to a level 4

Media Audiences 

Q: why does the film appeal to such a wide audience?
A:  Firstly, this short film appeals to a wide range of audiences is that everyone can relate to it as there is no age limit as every one has a family and the little girl in the short film plays a pivotal role. secondly, This shorts also appeals to a wide range of audiences because it uses original and innovative techniques as they use people as seat belts which other road safety don't use. blue cats Uses and gratification theory applies to this as people can identify with different characters in the short film.

Moreover, as this is a short film, Brevity, this allows there positioning on video sharing and social networking sites because if it was any longer on Facebook or YouTube people wouldn't bother or skip the advert. additionally, as there is no dialogue between characters this would appeal globally and lot of people all over the world can relate.

lastly, the counter point to shock tactics  is different to other road safety adverts as almost all have things having fast and showing the consequences of the car crash such as blood all over the victims face or dead bodies whereas this road safety advert takes a different and positive approach as they show the positive out come of wearing a seat belt.